Nike Success Story | Phil Knight And Bill Bowerman success Story |Nike Guy
We are going to talk about one of the world biggest footwear brands the ever glorious and everyone’s favourite Nike. This American multinational company is the world’s most renowned manufacturer of Athletic shoes, apart from shoes Nike also specialises in the production of other sports accessories set as T-shirt, jacket, gloves, hat and glasses etc.
Nike Success Story |Nike Logo
The share number of products that make you bring to the table has transformed into one of the world’s most valuable brands venue of you may not be aware that the journey of Nike begin and the name of Blue Ribbon sports.
In fact the first batch of Nike shoes was sold out of a trunk of a car. So, upon guys let’s find out some more about the humble beginnings of Nike.
The company first came into existence in 1962 with Phil Knight and MBA student from Stanford university was given in the assignment write about small businesses and marketing plans going to his interest in sports and athletics film was struck with an idea of manufacturing strong durable and good quality sport shoes after doing his extensive research into the manufacturing of shoes Phil Knight boarded a plane to Japan he came across a premium quality and low price to brand call Tiger with for being produced by a Japanese company call Onitsuka. LogoDesign.
Soon after that will became a retailer of Tiger Shoes by telling the company that he was the propritor of Blue Ribbon sports interestingly at that point the Blue Ribbon sports was only in Phil Knight mind and not in reality.
when Phil Knight receive a sample of Tiger Shoes he went street to Bill Bowerman who was Phil Knight sports coach during his graduation. Bill Bowerman was impressed with Phil Knight business model and also took a like Tiger shoes.
Soon these two men became business partners on 26 January 1964 Phil Knight and Bill Bowerman lead stone of the Blue Ribbon sports with the capital of only 1000$. Immediately they orderd 300 pairs of Tiger Shoes the to sold these shoes out of the trunk of a car outside their school. In their first year of Business Phil Knight and Bill Bowerman sold 1300 rupees of shoes and earned of $8,000, the very next year the profit had multiplied into $20,000 after 2 years of using the car trunk as a counter Blue Ribbon sports finally open their first store in California.
In the following years the rising demand made the to increase their distribution efforts and also open a store in Massachusetts US, In 1971 the contract between Blue Ribbon sports and Onitsuka came to an end following this Phil Knight and Bill Bowerman decided to venture into the production of their own brand the same here the name of the company was officially changed to Nike after the Goddess of victory a graphic designer name Carolyn Davidson give birth to the logo of which soon became the brand identity. Nike logo Png Carolyn Davidson
The colorfull variety of shoes and Stylish sneakers made Nike a popular brand among the teenagers, by the 1980 is Nike had kept over 50% of the entire shoe market, in 1984 the success of Nike knew no bounds of the brand was promoted by famous basketball player Michael Jordan other famous sports personality is such as Tiger Woods, Rafael Nadal, Serena Williams and Ronaldo quick to follow suit
By the time 2015 turn the corner Nike is revenue had reached the weeping 30 billion dollars and Phil Knight have drank 15 in the list of world’s richest individuals as we now come to an end I’d like to leave you with thought even the smallest steps can lead to great changes you just need to have positive attitude and success will be your slave.